To tell the truth I was pretty impressed by the quality of Dublin’s event guide”Totally Dublin” (it’s a rare thing to see, believe it or not for the free print of this type) For two years of living in Paris I haven’t seen anything similar in three of theirs free-running magazines. I guess the quantity overcomes quality, comparing Dublin to Paris which is such a shame, presuming all that arty-farty reputation of the last one.
Anyways, the point of this blogpost wasn’t particulary singing ode to Totally Dublin, but one interesting ad that I found there. I was literally mesmerized by the simplicity of the concept (this is what I always look for in any piece of design, btw). So, you stop turning the pages, you start to read the ad itself. It evokes tradition, with it’s blue table canvas frame. It’s all in Caps, but you won’t notice that, because there is not much of the text itself. You swallow it quickly, because it’s SO delicious and you say “I want more!!! Where is the place?”
It’s damn hard thing to do this kind of add, because first of all not every client would approuve the reduced quantity of “customer’s attracting design elements”.Well, what you’d mostly expect would be a magnified close-up of a meal and the info about the restaurant in Script or smth like that.
I don’t know about you, but I’m going to check that place soon 😉