Tag Archives: design

Helvetica

That was the second time I watched Helvetica Faces looks more familiar, I’m getting the designers jokes. (and whatever happens between today and March I’m going to see Sagmeister!)

Could the use of the typeface be abusive? Are we’re living in Helvetica’s hegemony?

Behind every piece of design lies its special meaning, 70% of the people that look at the piece would only judge it due to their personal preferences: “I like it”, “What a crap!” Only 20% of the folks would grin: “Yeah, Helvetica bold”. 5% of them would drag Iraq war and big corporation’s manipulation and would be right too. (Being too clever is scary and harmful for your health) But it’s still a damn.good.typeface.: Clear and Nice all the way round. So my answer is by the time we’ll have its decent substitution, use it wisely i.e:

Go and check the audience that will judge your work,  their taste & expectations.  Go and spend weeks torturing your creative imagination, coming up with THAT idea, read more books than blogs. And finally give your soul to any of the projects you do, anticipate and go beyond, even if its an ad for toilet spray.

Don’t go for easy way out:

Tagged , , , , ,

Ride like a Jedi

Grab tighter your light saber and dont’ miss your stop. This is how Japan met a advertising campaign of the “The Complete Star Wars Saga”  in Blu-ray.

Here is a tiny home assignment for you: calculate approximate impact this ad would have, knowing that fact that millions of passengers use Japanese metro on a daily basis…

Detailed statistics: Annual subway passenger trips (2006): 1) Tokyo (2.9 billion); 2) Moscow (2.6 billion); 3) Seoul (2.4 billion); 4) New York City (1.5 billion); 5) Mexico City (1.4 billion); 6) Paris (1.4 billion); 7) London (971 million);  Osaka (880 million); 9) Hong Kong (867 million); 10) St. Petersburg (810 million).

“It is the first time that the hand rails have been used in an advertising campaign in Japan, and is a fantastic use of promotional real estate. The effect is very well thought out and was generating a bit of chatter on the train amongst those riding.”

Original source

Tagged , , , ,